About Rita
+ Content strategy, Online Learning, Craft an Experience
Rita has diverse led teams and advised companies on deploying content for impact. Create content maps to assess the types of content prospective customers may need at different points of the journey. content types. Tone and voice: What is the personality of your business?
My experience executing successful strategies for creating and distributing content include:
It all started with my passion for language but now …
+ Thought leadership
- The humble battery leads charge to go green | Motif CEO
- What users want from media, finance, travel and shopping | Adobe
- Customer experience management takes commerce everywhere | Adobe
- Billboards that know your favorite beer | TIBCO
- Digital marketing in the next decade | Adobe survey
- Will mobile payments ever see a big payday? | Stark Insider
- Artificial Intelligence Whitepaper | Motif Capital
+ SOCIAL MEDIA & BLOGS
- Tin Hut Barbeque: Facebook Big Stories Small Business
- Razpachos: Big Stories of Small Business
- Kamal of Beverly Hills:
- Tap-and-go Mobile Payment: What’s the hang-up? | Stark Insider
+ DIRECT RESPONSE
- Email | Adobe webinar registration
- Banner ads | various Adobe offers
- Email | Adobe free trial offer
+ PROFILES & INTERVIEWS
- Ilya Utekhin | Wikipedia profile
- Emily Temple Wood | Wikipedia profile:
- The sweet life of a chocolatier | Stark Insider
- Wells Fargo CMO Interview for Advertising Age
+ FEATURE ARTICLES
- Can Google sell -- and market -- a smartphone?
- How Virgin Airlines is reinventing a category with sky-high brand buzz
- Clicking for President
- Time's Up for Hardcore Gamers
+ SUCCESS STORIES
- Holland Health Coaching: A small business story
- Cumberland Farms | Jobs on Facebook
- Opel Netherlands | Facebook Marketplace
+ NEWS & FACTS
- Alcoa sells Chalco stake
- HK shares in worst day since 2001, China banks hit
- Nasdaq opens in Beijing; eyes more China listings
+ EVERYTHING ELSE
Since this portfolio is meant to only give you an idea for the breadth of my work, there’s a lot more. I’ve been involved in different varieties of internal communication, writing emails on behalf of senior leaders and creating content for sales and employee recognition programs. I’ve also developed press releases, infographics, and PowerPoint decks. Here are a few more examples:
- Climate change infographic
- Online learning | Facebook advertising [use your Facebook account to log in]
- Everyday heroes | Kaiser Permanente